Sunday, August 19, 2012

Close Enough

I remember seeing this really cool commercial from Microsoft--and I didn't realize until the end that it was advertising their new search engine, Bing. The ad cleverly brought attention to how typical search tools will usually bring up results that often have nothing to do with what you're searching for--the inference being that Bing will finally be the tool that will get it right.


At the time, it could still use a little fine-tuning.

For instance, I did an image search for "Dark Phoenix" (both as separate words and as a phrase). What Bing should have exclusively given me was this:

But I also got this:

and this:

Then again, I must give it points for coming very close:

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