I wasn't one to snap up comics issues with variant covers when they suddenly began appearing on the store racks, since the price of a single comic book had become outrageous enough. (Though I did *ahem* mysteriously often find in my pull stack variant issues which the store dealer probably figured wouldn't move otherwise.) But as a browser, it was definitely fun to take a look at the different pieces of cover art than a single issue featured. I even remember wryly thinking, "Jeez--with all of this cover art being commissioned for a single issue, I'd better not hear any more excuses about a missed deadline for a story."
Recently, this related news item from over two years ago caught my eye:
"Now isn't that clever," I thought, intrigued. Of course I'd stopped collecting comics well before that time, or I might have been tempted to snag one or two of these variants. (Probably not.) I had to actually look up "Marvel NOW!" (which also carries the caption "Join The ReEVOLUTION"), since that was another sales push that passed me by; apparently it refers to the event in 2012 that relaunched several books with new #1 issues. Glancing at what's available from Marvel on a week-to-week basis these days, it looks like Marvel NOW! probably became Marvel ALL THE TIME!, given the overflow of issue #1s featuring the same characters that are constantly rolling off the presses.
At any rate, here are the featured variants from the 2014 Avengers #24--excuse me, Avengers #24.NOW--which are worth a look if mostly in a nostalgic sense. Each row displays the original issue's cover, followed by its variant to the right. (The final two covers you may remember from a prior post.)