If you blinked, you would have missed the point in Invincible Iron Man when Tony Stark's company went from being "Stark Industries" to "Stark International"--no small shift in scope by a company as visible as Stark's. We readers only learn of the announcement through a private conversation between Stark and his closest friends:
It was only when the company was completely rebuilt after the villain Midas had bulldozed and renovated it to his own vision when Stark International received a full unveiling to the world, formalizing its shift from munitions manufacturing to R&D. "Midas International" was then replaced with an all-new complex, heralding the end of Stark's long and stressful period of "reordered priorities." Have a look at this two-page spread of the new company by artist Keith Pollard (with inks by Joe Rubinstein). Welcome to the future, Mr. Stark!
(Yeah, that's right--a whole building for housing and rec facilities. Wotta boss!)
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